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Category: Product Development

CheckMedia Solution V2.0 Product Description

In July 2017 AdoptoMedia released a new iteration of the CheckMedia Solution suite. Compared to the first version, focused on the automation of advertising processes, CheckMedia Solution V2.0 is geared towards analytics and forecasting the efficiency of marketing investments.      About the system CheckMedia Solution helps allocate the ad budget across various channels (TV, radio, OOH, Internet), create, edit, store, summarize and analyze media plans as well as set up automated media biddings.   Who is CheckMedia Solution V2.0 for?   CheckMedia Solution V2.0 will help the marketers of large B2C companies, if: they sell products and services to individuals in several regions; the company's annual ad budget is upwards of  € 1 million; the company promotes products via several types of media: TV, Internet, radio, OOH advertising, and so on;   What business targets can CMS V2.0 deliver on? 1. Strategically: respond to market challenges, plan marketing budgets, select the primary promotion channels: decide what specific corrections are warranted in a marketing budget when demand drops; can it be retained at the previous level; what is the optimum media budget for the current economic situation and how it is best allocated across ad channels; how the advertising of one product affects the sales of other products.   2. Tactically: operate… Read more »

CheckMedia Solution V1.0 Product Description

AdoptoMedia has released the first iteration of CheckMedia Solution: a unique marketing automation software suite. What are the concept and purpose behind it? How can it deliver to optimize your business? What sets it apart? Find out all of this, and more, below.     With CheckMedia Solution V1.0, users are able to create, edit, store, summarize and analyze media plans, and set up automated media biddings.   Who is CheckMedia Solution V1.0 for? CheckMedia Solution V1.0 will help the marketers of large B2C companies, if: they sell products and services to individuals in multiple regions; the company's annual ad budget is upwards of € 4.5 million; the company promotes products via multiple types of media: TV, Internet, radio, OOH advertising, and so on; the company operates over 1000 units of all types of ad media; ads are often bought via multiple agencies: for different media types and tasks.   CMS V1.0 will be the answer if you need to: draw up a single media plan for all regions; keep track of frequently corrected data; store the ad placement history; quickly prepare individual placement reports for each type of ad media; supervise ad budget implementation; quickly compare efficiency of different branches' marketing activity; quickly… Read more »