StartUp Day is a major Baltic business event that unites the business community and the start-ups. Here, experts from various fields and emerging entrepreneurs can discuss business at its different stages.

Visiting miscellaneous seminars, talks and workshops included in the event’s primary line-up allows young businesspeople to gain inspiration and experience from the strongest and most established companies. Investments, smart production, cutting-edge technology are all major topics discussed at StartUp Day.

AdoptoMedia did not just take part in StartUp Day but ranked in top 10 best projects of the Baltic region. At the event’s final section, the company CEO Alexey Kuznetcov talked to international experts and investors from Finland and Estonia about AdoptoMedia’s flagship product, a software suite for allocating budgets among different advertising channels. It can calculate an optimum marketing budget depending on the client company’s goals or financial capacity, as well as the current economic situation.

The talk briefly touched on  AdoptoMedia’s existing achievements, major clients, technology in-use and the upcoming plans. “2017 was all about preparing for expanding internationally, handling all that pertains to intellectual property, localizing the product and forming partnerships with representatives from Italy, Germany and Israel. Entering those markets will allow the company to increase capitalization over tenfold in the upcoming year”.

Other intriguing hi-tech products presented at StartUp Day included healthcare projects: new developments for patient rehabilitation and solar energy enterprises.