Overview of Internet Marketing Trends
From social interaction to shopping experiences, the Internet has transformed the way we live — and marketing is riding this wave of change. By harnessing innovative tools like digital media, programmatic ads, and e-commerce platforms, brands are unlocking unprecedented opportunities.This article is an overview of the latest marketing trends online. E-commerce and social media are growing and taking away customers from traditional retailers and media. Global Web Index Survey of over 50 thousand internet users all over the world found that among various social media platforms YouTube and Instagram have gained the most momentum over the last two years, even though Facebook is still the most popular platform. But if the trend continues, YouTube might overpass Facebook in the next couple of years. The amount of video content consumed by the internet users is growing, and advertisers are increasingly using video marketing to promote their goods and services. When it comes to social media, influencer marketing can be very effective, especially if an influencer has a loyal and highly involved audience. Currently, the leading internet ad platforms in the USA are Google and Facebook. They offer targeted advertising, allowing companies to optimize their marketing mix and achieve a higher ROMI…. Read more »
