Advertising Trends in India 2019
The Federation of Indian Chambers of Commerce and Industry (FICCI) together with Ernst & Young published a 300-page report on current state and future prospects of Indian Media and Entertainment sectors. This article is an overview of trends concerning advertising. India is a large and fast growing market, in 2014 it surpassed the United States, the EU, and China in terms of real GDP growth and has been steadily maintaining this level ever since. When it comes to media market, it’s a very diverse and the fastest growing sector of Indian economy that attracts a lot of investors. The most productive sector of media and entertainment that generates the majority of revenue is advertising, which is expected to grow even more in the coming years. When comparing India’s advertising spend as a percentage of GDP to that of other large economies, we find that India spends about half as much on advertising as Japan or China. This indicates significant potential for growth. On the whole, there is a clear shift towards digital channels, which now account for 21% of all ad spends in India. And the figure will go up when more safety measures are in place to prevent digital… Read more »
