Tag: Marketing

Pioneers Conference 2018

Pioneers 2018 is a large-scale conference that took place in May 2018 in Vienna and gathered investors and representatives of modern start-ups. AdoptoMedia Company was among 550 most notable startups from around the world invited to participate in the conference. What distinguishes Pioneers 2018 from other similar projects is the fact that it selects startups developing “technologies of the future.” At the same time both newly-founded startups and those in further stages of development are welcome to participate. In 2018, Pioneers Conference was held in a unique historical place — the 500-year old Winter Home of the Habsburg Dynasty. “This is the place where the past meets the future” – said Oliver Csendes, the CEO of Pioneers. The venue chosen for the conference imposed significant restrictions on the number of participants, which contributed to the high quality of the event. AdoptoMedia CEO, Aleksey Kuznetsov, represented the company at the conference in Vienna. The company is developing systems aimed at optimization of advertising budgets. The CEO’s speech was dedicated to AdoptoMedia’s main product, namely its features and benefits. The tool by AdoptoMedia allows to easily distribute budgets between different ad channels, calculate customer’s optimal media spend and estimate ROMI (return on… Read more »

Pioneers Conference 2018, marketing, event, technological product, CheckMedia Solution, AdoptoMedia, advertising, large-scale conference

Technology HUB 2018

In May 2018, Milan hosted an event dedicated to innovative technologies — Technology HUB 2018. This innovative products trade show creates a favorable environment for establishing commercial relations with top IT and development experts. AdoptoMedia CEO, Aleksey Kuznetsov, took part in Technology HUB 2018 where he presented the company’s technological product. Aleksey, could you please tell us more about your company and the product you presented on the trade show? Our company develops solutions to effectively plan advertising campaigns and optimize media budgets. The company’s unique product, which was presented at the Technology HUB 2018, enables effective allocation of your ad budget across various media channels and helps to create and analyze media plans. Due to the fact that the product consists of different independent modules most of which can be deployed separately, it is flexible and suitable for many customers. Which companies might benefit from AdoptoMedia’s product? Large companies across Western and Eastern Europe, Latin America and the Middle East with annual media budget of more than $1 million, using more than 3 various advertising channels in their media campaigns. How exactly were you involved in the event? Why did you choose this particular fair? Technology HUB 2018 was… Read more »

Case Study: Modeling a Bank’s Media Mix with AdoptoMedia Platform

Most TIER-1 companies employing a full media mix to promote their services need to effectively allocate the media budget among their ad channels. Banks and other financial companies with a wide regional branch network are a typical example of this. Here we will delve into the specifics showcasing how AdoptoMedia can lend a hand in navigating these investment strategies. 1. Customer profile The principal goal of any large bank’s marketing department is to manage marketing activities, and this includes allocating the media budget among products, regions, media channels and ad media within each channel. The bank uses a full media mix to support its marketing activities: TV; radio; OOH advertising; Internet; printed press. Below are the specifics of how the bank’s marketing department operates: ad campaigns take place in over 70 cities, while media buying and placement are managed by all regional offices and the central marketing department; the regional offices handle the local ad suppliers, providing daily support for the ad planning and buying processes. The central marketing department controls and coordinates all regional office activity, as well as conducts planning and buying from national ad suppliers; over 10,000 ad media are purchased annually for all media channels. All ad media purchases… Read more »

AdoptoMedia, CheckMedia Solution, Bank’s Media Mix, Marketing Resource Management, allocating the media budget