AdoptoMedia is your navigator in the digital transformation and media spend management

Media Plan Management

All in one place!

Brand teams, agencies, publishers and media auditors can easily create, discuss and update media deals within our system. It is applied on a daily basis in ad placement processes and provides access for top managers to track ad placement and media spend.

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Use cases

Transformation of numerous XLS media plans into a structured, convenient and easily monitored Media Database
Real-time reports on Media Campaigns up to ad media
Compliance between buying commitments, agreements and media plan execution

Approach

The system is designed for various user types: brand, agency, publisher, media auditor each having different access levels
Creation of private media databases for individual clients by transforming XLS files into easily manageable database
Transformation of media deals into smart contracts, including budget allocation, briefs, media plans, actual media spends, postby reports and correction

Operation process

Creation of Media briefs & calendars by brand
Team work of brand, agency and publisher on the media plan
Campaign execution
Approval of postbuy reports and actual mediaspend by brand
Chats between all parties for easier and faster decision making
Smooth integration into leading MRM systems (e.g. BrandMaker)

Reports

Tracking changes in media database
Campaigns execution status
Workload per each person: tasks, media plan, campaigns
Media calendar