Achievement of marketing, sales and time to market objectives
Corporate budget allocation
Tracking and reporting of media spend process
Cross-department collaboration for better ROMI
Common measurable metrics for marketing, finance and procurement
Transparent intercompany processes
Management relations with external suppliers
Efficient in-house agency
Solutions for any media management (Digital, TV, OOH, etc.)
Media billing and contract management
Smooth automation and integration processes
Transparent Media Management
Our clients are guaranteed 100% transparency and auditing of the media budget management process.
We help to define and verify cross-department KPIs.
The results are measured in real-time.
True ROMI forecast and adjustment
Real ROMI calculation is based on actual numbers.
The measurement is implemented via smart media budget adjustment.
Combination of proprietary algorithms with machine learning, AI and predictive analytics capabilities produces accurate results.
Digital transformation of Media Spend management
We enable you to use smart contract implementation over corporate departments, regions, product lines and suppliers.
Our flexible platform can be smoothly integrated into your corporate IT infrastructure.
Main use cases
How AdoptoMedia can be used
Transparent process with multiple agencies
Creating in-house agency capabilities
Digital transformation for your business transformation
Successful digital and business transformation is a challengeable process for any organization. One of the most complex tasks is a transition to the transparent market spend management, which has a direct impact on the company business objectives. Only collaborative work of executive team CFO, CMO, CIO and CPO with common metrics can maximize marketing ROI.
Our partners, that include strategic consulting and advisory firms, auditors, managed service providers and system integrators give complex, cross-disciplinary assistance to clients in the digital transition process.The combination of their services and our media spend management technology results in a comprehensive tool for a successful digital transformation.
“Global brands spend over $1 Trillion a year on a growing mix of marketing assets, media and technology to grow sales, profits and enterprise value. It’s surprising how little visibility financial executives have into this spending on growth, and how those investments are performing.”