Source: https://www.nielsen.com/in/en/insights/reports/2014/seven-steps-to-unlocking-marketing-effectiveness.print.html According to EXL Service, retail CMOs and marketing managers invest 8-10% of their sales revenue into marketing. An important… Read more »
The debate about the transparency issues in the advertising industry has been gaining momentum recently, and it all started with… Read more »
As we have previously covered here and here, the 2016 “RebateGate” proved to be a wake-up call for the advertising… Read more »
The 2016 research on media transparency in the US market by K2 Intelligence and the Association of National Advertisers was… Read more »
In 2016 the marketing industry community was shaken by a major event with potentially massive and all-encompassing repercussions. Aptly… Read more »
StartUp Day is a major Baltic business event that unites the business community and the start-ups. Here, experts from various… Read more »
Content Israel is a conference aimed at researching content marketing technologies. Among its participants are international and local agencies, start-ups… Read more »
Digital out-of-home advertising (DOOH) has long since become a part of the urban infrastructure. Having gone a long way from… Read more »
Major ad agencies operate an extensive number of ad projects. A client's single ad campaign can include upwards of… Read more »
Advertising is what drives commerce, prompting even the widely established companies to think about how better to communicate their new… Read more »