Over the last 40 years there have been some significant changes in Marketing Mix Optimisation: not only different models came… Read more »

Accenture is one of the top global consulting companies, that provides a wide range of services and solutions across over… Read more »

According to a global consulting firm PwC, most marketing agencies all over the world are using a no longer effective… Read more »

What is the best way to promote a new B2B product? Sending out flyers and placing ads in elevators and… Read more »

Pioneers 2018 is a large-scale conference that took place in May 2018 in Vienna and gathered investors and representatives of… Read more »

In May 2018, Milan hosted an event dedicated to innovative technologies — Technology HUB 2018. This innovative products trade show… Read more »

Source OMR Festival 2019 took place in Hamburg on 12th and 13th of May 2019. This event brought together international… Read more »

According to EXL Service, retail CMOs and marketing managers invest 8-10% of their sales revenue into marketing. An important thing… Read more »

The debate about the transparency issues in the advertising industry has been gaining momentum recently, and it all started with… Read more »

As we have previously covered here and here, the 2016 “RebateGate” proved to be a wake-up call for the advertising… Read more »